Following this experimental work, in 2000, Soussan Farrokhnia and Mostafa Shafafi established a company by the name of Saam Ltd. The name Saam was inspired by the name of Rostam’s father, the main character in Shahnameh, with whom Iranians culturally identify.

In 2002 Soussan Farrokhnia, with the help of Soudabeh Farrokhnia and Mostafa Shafafi decided to create an environment for performing arts. She risked her personal finance to create this studio. Later, Javad Shams, Manoochehr Housseinpour, Elizabeth Mansfield and many others joined her in this endeavour. This is how SAAM HOUSE came to being, brought artists and drama lovers together and inspired many in the field of dramatic arts.